The BAFTAs Stylist
For EE, we used ai before everyone and their mum was talking about it. We brought digital supermodel Shudu to life as a 5G-powered hologram on the BAFTAs red carpet. She chatted to stars, captured what they were wearing and helped fans recreate their looks for a fraction of the cost. And we did it all live, before the press even had a chance to write about what everyone was wearing. Sorry Tatler.
Still one of the most ambitious projects I've ever worked on.
Built in Unreal Engine and projected as a hologram, Shudu interacted with stars in real time, capturing their outfits on a Google Pixel 3 and instantly analysing them to recommend celebrity-inspired looks fans could shop within minutes.
BTS content is a huge part of the BAFTAs build up, so we turned the Savoy – their official hotel partner – into the stage for Shudu’s pre-show moments across social.
