The BAFTAs Stylist
We used ai before ai was a thing. Not the weird extra-fingers kind – the cool tech kind, that helped people get red carpet looks for a fraction of the cost.
Built in Unreal Engine and projected as a hologram, Shudu interacted with stars in real time, capturing their outfits on a Google Pixel 3 and instantly analysing them to recommend celebrity-inspired looks fans could shop within minutes.
BTS content is a huge part of the BAFTAs build up, so we turned the Savoy – their official hotel partner – into the stage for Shudu’s pre-show moments across social.
